Messaging Privacy Policy – Downton Home Furnishings Ltd
Effective Date: 23/10/2025
Downton Home Furnishings Ltd (“we”, “us”, “our”) is committed to protecting your privacy when you participate in our mobile messaging program (the “Program”) and when you provide us with your mobile telephone number or interact with us electronically. This Messaging Privacy Policy (“Policy”) explains how we collect, use, disclose, transfer, and retain your personal data in relation to our SMS, MMS, RCS, and other mobile-messaging communications. It supplements our general Privacy Policy and should be read in conjunction with our Mobile Messaging Terms & Conditions and Website Terms of Use. By opting into our Program, you confirm that you have read and understood this Policy and consent to the processing of your personal data as described herein.
The data controller responsible for your personal data under this Policy is Downton Home Furnishings Ltd, (trading as Downton Home Furnishings / Downton Home) registered in England & Wales under company number 14979337, with its registered office at 124 City Road, London, United Kingdom, EC1V 2NX. You may contact us at support@downtonhome.com
We may collect and process the following categories of personal data in connection with your participation in the Program:
Your mobile telephone number and any alternate number you designate; the date, time and method of consent (for example, via online checkout, website form, or text keyword); message and interaction data such as which messages were sent, delivered, opened, clicked, or unsubscribed from; device or carrier information provided by your network operator (for example, network name, handset model, or approximate region) for fraud prevention and message routing; your preferences relating to message content or frequency; transaction data associated with your purchases or account, such as order numbers, delivery notifications, or service updates; and any communications you send us directly, including replies, help requests, or unsubscribe messages. We do not collect or process special category (sensitive) personal data in connection with the Program unless you explicitly and separately consent to it.
The lawful bases upon which we process your personal data include: Consent, where you have opted in to receive recurring marketing and transactional text messages from us; and Contractual necessity or legitimate interest, where processing is required to deliver transactional updates relating to an existing order, or where it serves our legitimate interests in promoting products and services that may be relevant to you, provided those interests are not overridden by your rights and freedoms. You may withdraw your consent at any time by following the opt-out instructions within any message or by emailing support@downtonhome.com. We maintain complete records of consent and opt-out actions to ensure compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
We process your personal data for several purposes: to send marketing and promotional messages about our furniture, décor, and homeware collections, exclusive sales, and new product launches; to send transactional or service messages about your orders, delivery status, or account updates; to manage your participation in the Program, including recording opt-ins, opt-outs, frequency preferences, and suppression lists; to detect and prevent fraud, unauthorised use, or abuse of the Program; to measure and improve campaign performance and engagement; and to maintain internal “Do Not Contact” lists and demonstrate regulatory compliance.
We may share your personal data with trusted third parties who assist in delivering or analysing our messaging services, including messaging platform providers, analytics vendors, or technology partners that facilitate secure message delivery. These third parties act as processors and operate under data processing agreements that meet the requirements of the UK GDPR. We may also share your data with network carriers for message transmission, with professional advisers and auditors for compliance or governance purposes, or with regulatory authorities when required by law. In the event of a sale, merger, or business transfer, your data may be securely transferred to the acquiring entity, which will be obliged to maintain equivalent levels of protection. We do not sell, lease, or exchange your mobile number or personal data with third parties for their own marketing purposes.
If any of your personal data is transferred outside the United Kingdom—for example, to a secure server or service provider based in the European Economic Area (EEA) or the United States—we ensure that such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses approved by the Information Commissioner’s Office (ICO) or that the recipient jurisdiction offers adequate data protection as recognised under UK law.
We retain your personal data only for as long as is necessary to fulfil the purposes outlined in this Policy. If you remain opted in, we retain your details and message history while your subscription is active and for a reasonable period thereafter to comply with legal and regulatory obligations. If you opt out, your number will remain on our suppression list indefinitely or for the legally required retention period to ensure that you do not receive further marketing messages. Non-identifiable, aggregated data used for analytics may be retained indefinitely.
You have the following rights under the UK GDPR: the right to access the personal data we hold about you and receive a copy; the right to request correction of inaccurate or incomplete data; the right to request erasure of your data in certain circumstances; the right to restrict or object to processing, including marketing communications; the right to withdraw consent at any time without affecting the lawfulness of prior processing; the right to data portability, where applicable; and the right to complain with the Information Commissioner’s Office (ICO) if you believe we have infringed your data protection rights. You may exercise any of these rights by contacting us at support@downtonhome.com or by writing to us at the registered address above.
We apply appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or loss. These include encryption, secure authentication, network safeguards, and restricted access to authorised personnel only. While we take every reasonable step to safeguard your data, no system can guarantee absolute security, and any data transmission is at your own risk. If you suspect a data breach, please notify us immediately at support@downtonhome.com
Our messaging Program is intended for UK residents aged 16 or over. If you are under 16, you must obtain the consent of a parent or guardian before subscribing. We do not knowingly collect or process data from minors. If we discover that a minor has subscribed without parental consent, we will promptly delete that data.
We may update this Messaging Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted at https://www.downtonhome.com/pages/messaging-privacy-policy, where the “Effective Date” will be revised accordingly. We encourage you to review this Policy regularly. Continued participation in our Program after any updates constitutes your acceptance of the revised Policy.
If you have questions, concerns, or requests relating to this Policy or your data, you may contact us at support@downtonhome.com or by post at Downton Home Furnishings Ltd, (trading as Downton Home Furnishings / Downton Home) 124 City Road, London, United Kingdom, EC1V 2NX.
Messaging Disclaimer – Downton Home Furnishings Ltd
Downton Home Furnishings Ltd provides its mobile messaging services (“the Program”) on an “as is” and “as available” basis. While we take all reasonable steps to ensure the reliability and quality of our messaging communications, we do not warrant that messages will be delivered without delay, error, or interruption. Message delivery is dependent on mobile carrier networks, device compatibility, and factors outside our direct control.
We make no representation or warranty, express or implied, regarding the accuracy, reliability, availability, or completeness of any content transmitted through the Program. To the fullest extent permitted by law, Downton Home Furnishings Ltd disclaims all warranties, whether express, implied, statutory or otherwise, including but not limited to any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
Downton Home Furnishings Ltd, its officers, employees, contractors, and agents shall not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising out of or related to your participation in the Program, message delivery failures, transmission errors, or technical interruptions. Nothing in this disclaimer limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability which cannot be excluded or limited under English law.
Message and data rates may apply depending on your mobile network provider. Downton Home Furnishings Ltd is not responsible for any fees or charges incurred as a result of participation in the Program.
By participating, you acknowledge that mobile messaging involves inherent risks associated with telecommunication networks and third-party carriers. Carriers are not responsible for delayed or undelivered messages, and you agree that they shall not be held liable for any losses or damages related to Program participation.
Downton Home Furnishings Ltd reserves the right to modify or discontinue the Program, in whole or in part, at any time without notice, including the right to suspend, block, or terminate messaging where misuse, abuse, or fraudulent activity is detected.
Nothing in this disclaimer affects your statutory rights as a consumer under UK law, including your rights under the Consumer Rights Act 2015, Data Protection Act 2018, and UK GDPR.
If you have any questions, concerns, or wish to report an issue relating to message delivery, data handling, or participation in the Program, you may contact us at support@downtonhome.com or in writing at Downton Home Furnishings Ltd, (trading as Downton Home Furnishings / Downton Home) 124 City Road, London, United Kingdom, EC1V 2NX.
By participating in our mobile messaging Program, you confirm that you have read, understood, and agreed to this Messaging Disclaimer in conjunction with our Messaging Terms & Conditions and Messaging Privacy Policy.
