Messaging Terms & Conditions – Downton Home Furnishings Ltd
Effective Date: 23/10/2025
These Messaging Terms & Conditions (“Terms”) govern your participation in the mobile messaging program (the “Program”) offered by Downton Home Furnishings Ltd (“we”, “us”, “our”). By opting in to receive text messages from us, you agree to these Terms, together with our Messaging Privacy Policy, Privacy Policy, Website Terms of Use, and Cookie Policy. Downton Home Furnishings Ltd (trading as Downton Home Furnishings / Downton Home) is registered in England & Wales under company number 14979337, with its registered office at 124 City Road, London, United Kingdom, EC1V 2NX. You can contact us at help@downtonhome.com.
Our mobile messaging Program allows customers and subscribers to receive updates, exclusive offers, promotional content, transactional alerts, reminders, and other marketing communications via SMS, MMS, or RCS messages. Participation in the Program is entirely voluntary. By subscribing, you authorise us to send recurring automated text messages to the mobile number you provided. These may include order confirmations, delivery updates, abandoned cart reminders, product promotions, special offers, and brand announcements. Message and data rates may apply depending on your mobile network provider. Message frequency may vary according to your interactions and preferences.
When you opt in to our Program — through our website checkout, subscription form, pop-up, or by texting a keyword to our designated number — you provide explicit consent for us to send you marketing and transactional text messages. You confirm that you are the owner or authorised user of the mobile number provided and that you are at least 16 years old (or have parental/guardian consent if between 13 and 16). Consent to receive messages is not a condition of purchase.
You may opt out at any time. To stop receiving messages, reply with any of the following commands: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. You may receive a single confirmation message verifying your opt-out. No further promotional texts will be sent unless you opt in again. Alternative spellings or phrases (for example, “Please stop texting me”) may not be recognised by our automated system. If you experience issues unsubscribing, email help@downtonhome.com with your name and mobile number.
Messages sent under the Program may include promotional and marketing messages relating to our products, services, and collections; transactional or service-based notifications (such as order updates or delivery confirmations); abandoned cart or browse reminders; customer care and support communications; and limited-time offers or event invitations. Message content may occasionally be tailored to your preferences or previous interactions.
We may use automated tools, including artificial intelligence (AI) and machine learning technologies, to assist in the creation, timing, and personalisation of message content. AI systems are used solely under our control to enhance message relevance and customer experience. These tools do not operate as independent senders or data controllers.
Message frequency may vary depending on your level of engagement with our brand, including previous purchases, browsing behaviour, or responses to previous messages. We may occasionally change the number or timing of messages to ensure relevance and regulatory compliance.
Standard network rates apply, and you are responsible for any charges imposed by your mobile provider for message receipt or data usage. Downton Home Furnishings Ltd is not responsible for delayed, undelivered, or distorted messages caused by network issues, carrier interruptions, or device incompatibility.
Our messaging Program operates exclusively within the United Kingdom and may not function on all mobile devices or networks. Carriers are not liable for delayed or undelivered messages. Delivery is dependent on network availability, handset compatibility, and user subscription status.
You agree not to send or transmit any unlawful, offensive, defamatory, or obscene content to us in response to our messages. Misuse of the Program or the transmission of malicious code, spam, or abusive content is strictly prohibited and may result in immediate termination of your participation.
Your participation in the Program is also subject to our data protection practices as described in our Messaging Privacy Policy. We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). Your consent to receive messages can be withdrawn at any time using the opt-out methods above.
We reserve the right to modify, suspend, or terminate the Program or these Terms at any time, with or without notice. Changes will be posted on our website at https://www.downtonhome.com/pages/messaging-terms-conditions. Your continued participation after any update constitutes acceptance of the revised Terms.
The Program and all communications are provided on an “as is” and “as available” basis. Downton Home Furnishings Ltd is not responsible for technical errors, message failures, or service interruptions outside of our reasonable control.
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
If you have any questions or concerns regarding these Terms or our messaging Program, please contact us at help@downtonhome.com or write to: Downton Home Furnishings Ltd, 124 City Road, London, United Kingdom, EC1V 2NX, Company No. 14979337.
Messaging Disclaimer – Downton Home Furnishings Ltd
Downton Home Furnishings Ltd provides its mobile messaging services (“the Program”) on an “as is” and “as available” basis. While we take all reasonable steps to ensure the reliability and quality of our messaging communications, we do not warrant that messages will be delivered without delay, error, or interruption. Message delivery is dependent on mobile carrier networks, device compatibility, and factors outside our direct control.
We make no representation or warranty, express or implied, regarding the accuracy, reliability, availability, or completeness of any content transmitted through the Program. To the fullest extent permitted by law, Downton Home Furnishings Ltd disclaims all warranties, whether express, implied, statutory or otherwise, including but not limited to any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
Downton Home Furnishings Ltd, its officers, employees, contractors, and agents shall not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising out of or related to your participation in the Program, message delivery failures, transmission errors, or technical interruptions. Nothing in this disclaimer limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability which cannot be excluded or limited under English law.
Message and data rates may apply depending on your mobile network provider. Downton Home Furnishings Ltd is not responsible for any fees or charges incurred through participation in the Program.
By participating, you acknowledge that mobile messaging involves inherent risks associated with telecommunication networks and third-party carriers. Carriers are not responsible for delayed or undelivered messages, and you agree that they shall not be held liable for any losses or damages related to Program participation.
Downton Home Furnishings Ltd reserves the right to modify or discontinue the Program, in whole or in part, at any time without notice, including the right to suspend, block, or terminate messaging where misuse, abuse, or fraudulent activity is detected.
Nothing in this disclaimer affects your statutory rights as a consumer under UK law, including your rights under the Consumer Rights Act 2015, Data Protection Act 2018, and UK GDPR.
If you have any questions, concerns, or wish to report an issue relating to message delivery, data handling, or participation in the Program, you may contact us at support@downtonhome.com or in writing at Downton Home Furnishings Ltd, (trading as Downton Home Furnishings / Downton Home) 124 City Road, London, United Kingdom, EC1V 2NX.
By participating in our mobile messaging Program, you confirm that you have read, understood, and agreed to this Messaging Disclaimer in conjunction with our Messaging Terms & Conditions and Messaging Privacy Policy.
✅ Summary:
This disclaimer completes your compliance framework. You now have:
- Messaging Terms & Conditions – governing consent, usage, opt-out, and obligations.
- Messaging Privacy Policy – governing lawful basis, data use, and retention.
- Messaging Disclaimer – governing liability, service limitations, and statutory rights.
